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Brand: "33 penguin." Type of activity: Retail sale of ice cream, ice cream parlor. Positioning: hackenporsche "33 penguin" - Russian brand of natural ice cream "premium", a combination of a bright catchy brand of natural, high-quality and delicious ice cream, a high level of service outlets. Name of company-rightholder LLC "Esta". Whether the contract is Commercial. concession to the registration in Rospatent no. Number of cities in terms of sales through franchising: 105. Number of own sales outlets: hackenporsche 50. Approximate necessary investment: 1, 2 mln. Rubles (two or three points of sale of ice cream). Lump-sum payment (franchise value): 350 thousand. Rub. Royalties: no. Advertising or marketing fund no. Estimated payback period: 6 months. (From 1 month. In the summer). hackenporsche Need room: 6 m 2 (insular point or a food court). Phone: 8-800-100-50-33. Website: www.33pingvina.ru
Russian trademark of quality ice cream "33 penguin" appeared on the market in 2004. Ice Cream "33 penguin" prepared by the Italian technology of natural ingredients, the main of which - cream, fruits, berries, nuts, chocolate, caramel. In shops "33 penguin" ice cream beautifully laid out and decorated in the window. Showcase is designed for more than 40 kinds of ice cream. It offers ice cream milkshakes, fruit friezes based ice cream and juices, desserts, additives: nuts, irrigation and natural fruit and berry sauce.
Ice Cream "33 penguin" hackenporsche - is a natural premium ice cream. The range consists of more than 40 varieties of different flavors - from ice cream to a light sorbet, produced by classic hackenporsche Italian and own recipes. Ice cream is rolled into balls and served in a crispy waffle cone, kremanke or special shrink-wrapping (termobanke), in which the ice cream does not melt over an hour. On sale is also packed ice cream in cups and buckets.
The company "Penguin 33" uses multiple paths retail ice cream: In April 2012, was presented the new corporate identity of outlets for shopping centers and cinemas. Point of sale of ice cream in the boundary work, corner, island formats hackenporsche and in the format of "food court". Also there is support formats: summer (outdoor) selling point of ice cream (mobile cart with a sun canopy), Bonnet "33 penguin" (freezing Equi udovanie to be placed in the store checkout area), as well as a brand showcase "33 penguin" (set in existing hackenporsche cafes, restaurants and other catering establishments).
"Penguin 33" - 90% franchising project. The first franchise "33 penguin" was sold in 2006 in the city of Kemerovo. An exception is the city of Tomsk, where the company's central office and develops its own network of sales of ice cream. In other cities, business partners belong to the franchisee.
Buyers franchise "33 penguin" promise: Quality hackenporsche franchisee support at all stages of discovery and development business. hackenporsche Help in calculating profitability. Recommendations for choosing the location of outlets. Consultation on the necessary outlets for equipment. Recommendations on the necessary range and design of trading showcase. Regular supply of products from the manufacturer, equipment, advertising materials. The system of bonuses and discounts. hackenporsche The program of training, advice on assessment. The opportunity to participate in joint promotions hackenporsche to promote the network "33 penguin."
In September 2011, the international exhibition BuyBrand 2011" trademark "33 hackenporsche penguin" won the main prize of the national award "Golden Brand" in the "Golden franchise" - as the most profitable franchise project of the year. Quality ice cream "33 penguin" confirmed "by the International Eurasian quality competition Gemma - 2011" (Gold Medal). In the framework of the spring program hackenporsche - 2012 to improve the quality hackenporsche of ice cream brand "33 penguin" improved formulation hackenporsche of products, fruit ice creams now contain whole pieces of fruit and berries.
News franchise "33 penguin": "33 penguin" conquer Belarus - 04.07.2014 Winners hackenporsche Prize GOLDEN BRAND - 18.11.2013 The exhibition International Fast Food Fair 2013 will discuss franchising in Russia - 15.10.2012 Articles franchise "33 penguin": The most harmful tips for beginners franchisees - 09.12.2012 The most useful advice for franchisees - 09.12.2012
- The investment - up to 100 000 rub. 500 000 rub. up to 1 000 000. 2 500 000 rub. 5 000 000. - The size of the area - up to 10 sq.m. to 50 sq.m. to 100 sq.m. to 250 sq.m. 500